About the role
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a
Human First
philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit
www.vml.com
and follow along on
#WeAreVML.
Who
we’re
looking for:
VML is seeking a
Data & Analytics Partner
to
lead the setup
and
onboarding
of a
new client.
You will be a trusted partner to our client, navigating their business, understanding their
challenges
and
connecting across VML
,
as well as WPP at large
,
to
ensure
we are setup to
deliver
success with
world-class services and
solutions
.
T
his role
leads
an integrated
Data & Analytics team across
measurement & reporting, predictive modelling, data strategy solutions
,
covering media, CX, CRM
and more
.
As such, you will need to organise,
motivate
and inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.
What
you’ll
be doing:
Team
setup,
leadership & management
Setup and
l
ead a
client-oriented
team of data
, technology and business consultants, analysts and engineers,
overseeing
client
onboarding plans
and managing team workload.
Direct
and
motivate
the team
to help them achieve their goals and deliver brilliant work for VML’s clients.
Data
& Analytics
leadership
Act as strategic partner and advisor, helping clients to
leverage
the power of data
,
martech
, analytics
and AI
to achieve their goals and drive effectiveness and efficiency.
Develop proposals and methodologies for
Data & Analytics
consulting; encompassing data, marketing technology
,
AI
and operations (process, skills, culture, business change etc.)
.
I
nclude
s
data
,
AI
,
marte
ch
and
adtech
transformation roadmaps, measurement frameworks
and associated operating model development.
Analytics & Data Science
solutions; encompassing
customer analytics (e.g.
customer segmentation,
predictive modelling), digital analytics (e.g. journey analysis
,
web/app, media analysis)
, business intelligence (e.g. dashboard
reporting)
and
AI (e.g.
conversational
BI
)
Inspire our clients and
all
of
VML with thought-leadership and best practice.
Work closely with our clients to help diagnose and solve their challenges, support their data
& AI
vision, and make it happen.
Drive client success and satisfaction in all you do.
Business Development
New business – be the go-to data
and analytics
lead for pitches to deliver winning proposals and presentations.
New &
Organic business – be relentless at bringing
new ideas
and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.
What
you’ll
need:
Exceptional experience leading across data
and analytics
in a
consulting/agency environment
, setting up teams and
operating models with clients.
A belief in the value of data-driven marketing
& AI
to deliver exceptional results.
Experience of building relationships with clients from junior to C-suite and dealing with the different and complex personalities involved.
Someone who can unify groups from across a wide skill set and unify them behind a clear brief or goal and deliver excellent work for clients.
A candidate with the ability to engage people with their presentation skills but show excellent active listening to create clear actions which meet client needs.
A person with a love for data-driven marketing and is constantly following trends to develop impactful and significant work for our clients.
Significant experience
at scoping, resourcing, and developing commercial proposals.
Knowledge of data
an
d
analytics
technologies
across the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty.
Knowledge of analytics solutions
and how AI can be
leveraged
in marketing to drive growth
– a technical analytics background
is
advantageous
.
Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a good appreciation across them):
Data
strategy
consulting
– data
landscape
(1
st
, 2
nd
, 3
rd
party data)
,
data
management
,
governance
,
roadmap and use case development
A
nalytics
& AI
–
segmentation, predictive
modelling, measurement
& reporting, AI
marketing
applications
and
product development
Marketing technologies – data cloud solutions,
clean rooms,
analytics
and reporting tools, CDPs, CRM / marketing automation
, AI technologies
Marketing operations –
operating models, process design, governance
,
data culture and skills development, client
enablement
and business change
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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