About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit
wppmedia.com
.
3238 - Planning Director - GCS
Role Summary and Impact
At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources
and
skills
to
provide
an
integrated
offer
of
communications,
experience,
commerce
and
technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's
impact
for
our
largest
clients
by
bringing
them
the
best
of
WPP.
Each
team
is
custom-built
around
a
client's
specific
needs
and
challenges,
providing
easy
access
to
the
right
capabilities.
And
that's
why
we've
built
OpenDoor
for
Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions.
Whether
at
WPP
or
at
Amazon,
every
project
is
an
OpenDoor
on
new
possibilities.
Anything
and
everything
can
be
an
opportunity
for
our
people
to
drive
impact
-
for
them
to
innovate,
learn,
thrive,
and
occasionally
fail
too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by
our
industry-leading
approach
to
People,
Platforms,
and
Process.
OpenDoor
spans
across
all
WPP
agencies
and
disciplines
such
as
media,
business
consultancy,
communications
and
brand
strategy,
tech
and
commerce,
public
relations,
and
production.
OpenDoor's values are built from Amazon's own 16 Leadership Principles,
and
WPP's
core
values
of
Open,
Optimistic
and
Extraordinary.
Together,
when
WPP's
Creative
Transformation
meets
Amazon's
next-level
customer
centricity,
our
people
come
together
to
challenge
and
impact
what's
done
today
and
build
a
better
future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
Media planning:
Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
Start to translate strategic approach into planning practices for specific client briefs and pitches.
Have an advanced understanding of the Purchase Journey thinking and planning philosophy across all client work. Including being an expert in a broad set of internal tools, as well as external tools to build a deep understanding of the consumer, the client's business and its specific opportunities.
Have an expert overview of the media market landscape, trends and start to build media owner relationships.
Campaign management & effective communication:
Oversee campaign management, ensuring quality control and output is of the highest standard.
Develop a skilled understand of commercial practises and of the wider agency.
Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.
Comms planning and storytelling:
Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines.
Lead brainstorm and idea creation for campaigns
Start to independently problem solve, including integrating and questioning data and insights and find solutions based on knowledge and experience.
Skills and Experience
Comfortable presenting both directly from platform (OS, Architect etc) and developing a story from data but delivered outside of the platform (Telmar etc).
Can confidently answer client questions and liaise with internal teams on best solutions to use. [List required skills, experience, and education level.]
Uses critical questioning and maintains a broad perspective when analysing information to gain a deeper understanding of the problem and wider impact.
Has strong knowledge of the client sector/industry which is shared to build strategies and plans.
Leads the delivery of relevant and accurate information to drive maximum impact.
Consistently delivers communications to influence and educate all levels of seniority, appropriately judging the demands of the situation.
BONUS POINTS
Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends.
Understand the different elements of responses.
Designs differentiated communications (content focus, style, presentation etc) for various internal and external audiences.
Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans. Translates learnings and trends to create marketing communication strategies that are effective with clear measurement. Application of purchase journey thinking and visualization of how the media plan works channels.
Applies best practices to campaign management and acts as the escalation point for issues.
Provide actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations.
Oversees team members to discuss current projects, workload and activities prioritises resources accordingly.
Improves workload management by supporting other in setting priorities and by postponing less relevant work.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our
comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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for more information on how we process the information you provide.