Consumer PR - Business Director

Consumer PR - Business Director

Department:

Consumer PR & Influence

Location:

London

Contract Type:

Fixed-Term 12-Months

Full Time/Part time:

Full Time

Reporting into:

Managing Partner

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency

specialises

in bringing together brand advertising, customer experience marketing, PR,

influence

and consulting, all

fuelled

by

Behavioural

Science. Our world-class award-winning creative campaigns deliver solutions

for

clients including Sainsbury’s, Lloyds Banking Group, Madri,

Unilever

and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for eight years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.

The Role:

As

Business Director

you will lead client partnership, strategic counsel and integrated delivery across the

portfolio,

designed to provide the client with fully focused, senior leadership on

some of

the world’s most iconic FMCG brands.

The role sits at the intersection of

earned-first thinking, culture-led marketing, and integrated agency delivery

, ensuring that PR, social,

influence

and advertising work together to create impact at scale across diverse markets.

This pivotal role places you at the heart of our operations for

large

FMCG

portfolio

, one of the world's most iconic and dynamic brands.

Your remit will span from the

initial

spark of ideation –

identifying

trends and innovative opportunities that drive cultural relevance – through the meticulous development of

cutting-edge

strategies tailored to diverse market nuances and brand

objectives

. You will lead the charge

on

defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships

Provide strategic counsel across brand, reputation, partnerships and cultural activation

Lead complex, multi-market stakeholder management across global, regional and local teams

Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business

Global & European strategy development

Lead the creation of

global and European communications toolkits

, frameworks and playbooks that balance global brand consistency with local market nuance

Embed

earned-first thinking

into all toolkits

Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market management & intelligence

Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets

Ensure clients are consistently informed on

market trends, cultural shifts, competitor activity and emerging opportunities

Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

Lead the communications strategy and delivery for

global brand moments and events

, ensuring alignment across markets

Play a central role in developing and activating

brand partnerships

, embedding them seamlessly into toolkits and campaign narratives

Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

Directly manage a London-based team, working alongside creative and strategy leadership

Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What makes this role different:

100% dedicated to the FMCG portfolio

, allowing for deep brand immersion and long-term strategic thinking

Operates at true

global scale

, balancing global brand stewardship with local market realities

Deeply

partnership-led

, with collaborations embedded into brand strategy

Strong emphasis on

earned-first, culture-first marketing

, influencing how integrated campaigns are built from the ground up

Sits within a

fully integrated agency model

, requiring constant collaboration across discipline

Key Leadership Competencies:

Proven experience in

global and/or European leadership roles

, ideally within FMCG or large-scale consumer brands

Exceptional

stakeholder management

skills — this role is heavily relationship-driven and requires confidence navigating complexity

Strong understanding of how

global brands

operate

across markets

, with sensitivity to cultural and market nuance

Demonstrated experience working in

integrated agency environments

across PR, advertising,

social

and influence

A passion for

culture-led, earned-first marketing

and its role in driving brand relevance and business impact

Commercially astute, strategically

minded

and comfortable operating at senior client level

A genuine interest in — and affinity for — the

drinks

brand

s

and the wider FMCG landscape

Communication & Collaboration:

Defines and communicates the overarching vision for the Influence practice. Develops communication strategies that align the department with agency leadership and fosters a culture of open dialogue and mentorship for senior leaders.

Organisation & Resource Management:

Architects the department's operational structure to support profitability and growth. Oversees P&L, leads resource forecasting, and ensures the practice is structured to handle complex, large-scale business needs.

Responsibility & Accountability:

Holds ultimate accountability for the entire department's commercial and creative performance. Empowers directors to lead their teams while maintaining transparent, high-level communication with executive leadership on business progress and challenges.

Problem Solving & Decision Making:

Acts as the final point of authority on the most critical business issues. Makes high-stakes decisions that protect the agency's commercial interests and mentors directors in strategic problem-solving.

Growth & Development:

Champions and funds a departmental learning culture. Defines the long-term talent strategy, creates career pathways for all levels, and builds a best-in-class team through senior hiring and mentorship.

Ogilvy Values & Behaviours:

Acts as the ultimate custodian of the agency's values within the department. Embeds these values into the practice's core processes, from recruitment and client management to performance recognition.

Skills for Your Growth to Client Partner:

To support your progression, you will be expected to develop capabilities in the following areas:

C-Suite Partnership & Business Acumen:

Transition from a practice leader to a C-suite strategic advisor. Develop a deep, holistic understanding of the client's entire business model, competitive landscape, and financial drivers to become an indispensable partner to their most senior leaders.

Integrated Solution Leadership:

Evolve from leading a single capability to orchestrating the agency's full suite of services. Master the art of integrating diverse crafts—from brand advertising and PR to consulting and data—to solve the client's most complex business problems.

Enterprise Commercial Strategy:

Shift focus from departmental P&L management to owning the entire client commercial relationship. Drive enterprise-level growth by identifying strategic opportunities across the client's organization and negotiating large-scale, multi-year partnerships.

Relationship as the Core Product:

Move from a role where the

craft

is the primary product to one where the

strategic client relationship itself

is the core deliverable. Your success will be measured by your ability to build unwavering trust and long-term loyalty at the highest levels.

Personal Qualities:

Extensive and proven experience in a senior leadership role (e.g., Senior Account Director or Business Director) within a top-tier agency.

Strategic yet pragmatic

Culturally curious and globally minded

Confident, collaborative and calm under pressure

Energised

by complexity,

scale

and partnership-driven work

Demonstrated track record of P&L ownership and delivering significant, year-on-year business growth.

Proven success in leading and winning multi-million-pound new business pitches.

Exceptional leadership skills with experience in shaping departmental culture and developing senior talent.

Strategic visionary with the ability to anticipate market trends and define a clear, forward-looking path for the business.

Outstanding commercial acumen and sophisticated negotiation skills.

How we help you Thrive:

25 days annual leave + 1 Volunteer Day

Bupa Healthcare

Enhanced Maternity, Adoption and Shared Parental Leave

Flexible Working Model with core working hours: 10am – 4pm

A 1.5:1 Matching Pension Structure

Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.

Season Ticket Loan and Cycle to Work Scheme

Life Assurance

Our ambition is to attract the

very best

diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once

they’re

here, for them to want to stay with us, grow their career, and to feel they belong with us.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

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