About the role
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named
Network of the Year
at the 2026 Cannes Lions International Festival of Creativity and
ranks
as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, visit
Ogilvy.com
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Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit
WPP.com
.
Consumer PR - Business Director
Department:
Consumer PR & Influence
Location:
London
Contract Type:
Fixed-Term 12-Months
Full Time/Part time:
Full Time
Reporting into:
Managing Partner
The Role:
As
Business Director
you will lead client partnership, strategic counsel and integrated delivery across the
portfolio,
designed to provide the client with fully focused, senior leadership on
some of
the world’s most iconic FMCG brands.
The role sits at the intersection of
earned-first thinking, culture-led marketing, and integrated agency delivery
, ensuring that PR, social,
influence
and advertising work together to create impact at scale across diverse markets.
This pivotal role places you at the heart of our operations for
large
FMCG
portfolio
, one of the world's most iconic and dynamic brands.
Your remit will span from the
initial
spark of ideation –
identifying
trends and innovative opportunities that drive cultural relevance – through the meticulous development of
cutting-edge
strategies tailored to diverse market nuances and brand
objectives
. You will lead the charge
on
defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.
This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.
Key Responsibilities:
Client leadership & stakeholder management
Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships
Provide strategic counsel across brand, reputation, partnerships and cultural activation
Lead complex, multi-market stakeholder management across global, regional and local teams
Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business
Global & European strategy development
Lead the creation of
global and European communications toolkits
, frameworks and playbooks that balance global brand consistency with local market nuance
Embed
earned-first thinking
into all toolkits
Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas
Market management & intelligence
Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets
Ensure clients are consistently informed on
market trends, cultural shifts, competitor activity and emerging opportunities
Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions
Global events & partnerships
Lead the communications strategy and delivery for
global brand moments and events
, ensuring alignment across markets
Play a central role in developing and activating
brand partnerships
, embedding them seamlessly into toolkits and campaign narratives
Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways
Team leadership & integration
Directly manage a London-based team, working alongside creative and strategy leadership
Foster a collaborative, high-performance team culture grounded in integration and shared ownership
What makes this role different:
100% dedicated to the FMCG portfolio
, allowing for deep brand immersion and long-term strategic thinking
Operates at true
global scale
, balancing global brand stewardship with local market realities
Deeply
partnership-led
, with collaborations embedded into brand strategy
Strong emphasis on
earned-first, culture-first marketing
, influencing how integrated campaigns are built from the ground up
Sits within a
fully integrated agency model
, requiring constant collaboration across discipline
Key Leadership Competencies:
Proven experience in
global and/or European leadership roles
, ideally within FMCG or large-scale consumer brands
Exceptional
stakeholder management
skills — this role is heavily relationship-driven and requires confidence navigating complexity
Strong understanding of how
global brands
operate
across markets
, with sensitivity to cultural and market nuance
Demonstrated experience working in
integrated agency environments
across PR, advertising,
social
and influence
A passion for
culture-led, earned-first marketing
and its role in driving brand relevance and business impact
Commercially astute, strategically
minded
and comfortable operating at senior client level
A genuine interest in — and affinity for — the
drinks
brand
s
and the wider FMCG landscape
Communication & Collaboration:
Defines and communicates the overarching vision for the Influence practice. Develops communication strategies that align the department with agency leadership and fosters a culture of open dialogue and mentorship for senior leaders.
Organisation & Resource Management:
Architects the department's operational structure to support profitability and growth. Oversees P&L, leads resource forecasting, and ensures the practice is structured to handle complex, large-scale business needs.
Responsibility & Accountability:
Holds ultimate accountability for the entire department's commercial and creative performance. Empowers directors to lead their teams while maintaining transparent, high-level communication with executive leadership on business progress and challenges.
Problem Solving & Decision Making:
Acts as the final point of authority on the most critical business issues. Makes high-stakes decisions that protect the agency's commercial interests and mentors directors in strategic problem-solving.
Growth & Development:
Champions and funds a departmental learning culture. Defines the long-term talent strategy, creates career pathways for all levels, and builds a best-in-class team through senior hiring and mentorship.
Ogilvy Values & Behaviours:
Acts as the ultimate custodian of the agency's values within the department. Embeds these values into the practice's core processes, from recruitment and client management to performance recognition.
Skills for Your Growth to Client Partner:
To support your progression, you will be expected to develop capabilities in the following areas:
C-Suite Partnership & Business Acumen:
Transition from a practice leader to a C-suite strategic advisor. Develop a deep, holistic understanding of the client's entire business model, competitive landscape, and financial drivers to become an indispensable partner to their most senior leaders.
Integrated Solution Leadership:
Evolve from leading a single capability to orchestrating the agency's full suite of services. Master the art of integrating diverse crafts—from brand advertising and PR to consulting and data—to solve the client's most complex business problems.
Enterprise Commercial Strategy:
Shift focus from departmental P&L management to owning the entire client commercial relationship. Drive enterprise-level growth by identifying strategic opportunities across the client's organization and negotiating large-scale, multi-year partnerships.
Relationship as the Core Product:
Move from a role where the
craft
is the primary product to one where the
strategic client relationship itself
is the core deliverable. Your success will be measured by your ability to build unwavering trust and long-term loyalty at the highest levels.
Personal Qualities:
Extensive and proven experience in a senior leadership role (e.g., Senior Account Director or Business Director) within a top-tier agency.
Strategic yet pragmatic
Culturally curious and globally minded
Confident, collaborative and calm under pressure
Energised
by complexity,
scale
and partnership-driven work
Demonstrated track record of P&L ownership and delivering significant, year-on-year business growth.
Proven success in leading and winning multi-million-pound new business pitches.
Exceptional leadership skills with experience in shaping departmental culture and developing senior talent.
Strategic visionary with the ability to anticipate market trends and define a clear, forward-looking path for the business.
Outstanding commercial acumen and sophisticated negotiation skills.
How we help you Thrive:
25 days annual leave + 1 Volunteer Day
Bupa Healthcare
Enhanced Maternity, Adoption and Shared Parental Leave
Flexible Working Model with core working hours: 10am – 4pm
A 1.5:1 Matching Pension Structure
Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests.
Season Ticket Loan and Cycle to Work Scheme
Life Assurance
Our ambition is to attract the
very best
diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once
they’re
here, for them to want to stay with us, grow their career, and to feel they belong with us.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.